Holistic Medicine and Traditional Medicine

Natural Product Development mainly focuses on the need for less expensive alternative therapies, especially in the treatment of chronic illnesses. It also involves the use of natural products in a drug-discovery or development program. The World Health Organization has been promoting traditional medicine as a source of less expensive, comprehensive medical care, especially in developing countries. The main goal is to fully exploit the biosynthetic and therapeutic potential of untapped biodiversity for drug discovery. Many well-known drugs listed in the modern pharmacopoeia have their origins in nature.